As I've been saying, you can regulate businesses, and you can patrol public places, but you can't make people behave in private. You need buy-in from people. You can't police everywhere, you need to appeal to people to cooperate. This isn't unique to BC... I recall Doug Ford raging over a 200+ person house party in Brampton last week. People are running out of resolve to keep up social distancing. If hiring "influencers" can convince some people to cooperate for a little while longer, that's a good thing.
But it's unrealistic to imagine that people were going to keep up social distancing indefinitely. They won't. People keep using the phrase "the new normal", but this is not "normal" and never will be. This is "the extended abnormal".
-k