Author Topic: What you need to get a Tim Horton's  (Read 1133 times)

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Offline kimmy

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Re: What you need to get a Tim Horton's
« Reply #210 on: April 06, 2018, 09:00:00 am »
The Tim Horton's brand name has taken a hit.  In an annual survey about which brands Canadians like and respect the most, Tim Horton's fell from #4 last year to #50 this year.

“It’s always multi-faceted and can’t point to one thing in totality,” Aivalis said. “But I do think the whole debacle about how the franchise handled the minimum wage had an impact.”

He said Tim Hortons is held to a higher expectation to the public because of its “Canadian image.”

“The company has a Canadian identity, and we’re proud, if it’s about cold winters and hockey,” Aivalis said. Because of this, Canadians may think Tim Hortons employees should be treated well.

“It creates a disappointment with the brand,” he added. “I think a lot of Canadians think fair pay is what Canada is about and Tim Hortons is not providing that.”

Wrapping themselves in the flag and talking themselves up as a Canadian tradition may bring customers, but it may also bring Tim Horton's a level of scrutiny that its competitors don't face.

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