I was reading yesterday that Ford was campaigning about the sex-ed curriculum. I assume this means he intends to fire up the yokels and rednecks and fight the leadership campaign on social conservatism. This will probably hurt the party's image among the general electorate.
My understanding is the greatest resistance to the Wynne sex ed changes are not coming from 'yokels and rednecks' but from 'brown' people in the cities. I've found it amusing how the stern progressive media voices who support the sex ed curriculum have managed to completely ignore that.