I am settling into this from Audible:
Not sure why I am surprised by it and Phil "Buck" Knight.
He's from the Pacific Northwest, he has had an interest in Japan and eastern philosophy (and world travel at a young age), he was a CPA too for that matter.
At one time, late '80's, I actually loved Nike.
But then I grew tired of the "Just Do It" bs tag line and the overpriced Nike store concept and have barely bought anything Nike since.
I doubt the book will change my mind - I still prefer Mizano and New Balance gear.
But I have found an admiration for Buck.