I can't tell, I was just going by what the article said. It mentions that most presidents (Trump being the exception, obviously) don't wear expensive watches. Gaudy displays of wealth don't focus-group well, or something. Joe apparently doesn't care what the focus-group thinks of his watch. He likes his Ray Bans, he likes his Corvette, and he likes his Omega. I can relate to that. I like nice things as well, and while I can't afford things as nice as Joe, I would totally wear them if I could.
-k