Well there is a new word for it because it has increased in recent years due to social media and an increase in political correctness. You're perfectly free to disagree with the term but that doesn't mean the term doesn't exist.
It's funny you mention "political correctness" when that was what people used to call cancel culture before it was cancel culture. We went through all these same arguments in the '90s and they were dumb then, all that's changed is people now even the a total nobody can embarrass a national columnist and I like to think we're better for it.
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