Canadian Politics Today

I've noticed that SJ and his like-minded cohorts love to throw around SJW as an insult but it's so ineffective as an insult that it's funny.

SJW is a category used to describe people holding various extremely intolerant views and seek to impose those views on others (by mob or legislation). It is an insult only to people who don't agree with those views. It is not a lot different from the way SJWs use the would 'Christian' or 'Necon'.

It also makes no difference if you are proud of adhering to an intolerant and dogmatic social philosophy: the term is still an insult to people who are repelled by it.

IOW - when you see SJW used as an insult you listening to conversation that is not directed at you. It is directed at people who disagree with you and the term is used to establish group boundaries. It is no different than when an SJW uses the term 'Evangelical Christian' - it is an message sent to fellow SJWs to establish what is not allowed in the group.