Author Topic: New TV Season  (Read 1436 times)

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Offline kimmy

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Re: New TV Season
« on: October 22, 2017, 12:22:39 pm »
1. What is THAT ?  I don't remember suggesting any criteria for artistic failure per se.

I'm referring to complaints based in the viewer's prejudices, of course. Things like "I can't take this seriously because there is CGI" or "it's hard to get emotionally involved in this because there could be dragons" or "I could relate to this more if it was set in an office building", that sort of thing.

2. Sometimes it's hard to tell if it will play or not.

This is true.  Even so, it's hard to imagine nobody had any idea that they missed the mark so badly. The Marvel/Disney productions have had, up to now, a good feel for what their audience likes.   They apparently had a good audience for their premiere, and viewership has fallen off drastically ever since. People were willing to check them out, watched, and decided it sucked.

Somebody I know related a story about the top executives at a Japanese auto maker.   They were doing a big meeting to discuss the upcoming projects in development. One of them-- I think it was at Honda and the car was the Element-- caused an uproar among the executives. They thought it was stupid and ugly and a complete disaster. They were furious, they wanted to know how they had wasted the money to get such a terrible product to that stage of development. They wanted to cancel the product immediately, or to "fix" it.  The CEO stood up and said "Gentlemen. No one at this table is the intended market for this product, and no one at this table is qualified to decide whether this product will appeal to that market."  His point being that a group of wealthy, elderly Japanese men weren't the best judge of whether American young adults of modest means would like it or hate it.  I assume they did a bunch of focus-group type stuff with the people they assumed would be interest in the vehicle, and decided yes, this is a good idea.

In TV land, I think they also do "audience testing" of their new programs. Maybe audience testing would have at least let them know whether their product was working with the intended audience, or whether they had completely missed the mark.
And that's a key point here... I don't think they actually know who their intended audience is.  Probably the most specific thing they could tell you would be "people... who own televisions."

Partly it seems like they set out to make something campy and light-hearted like Adam West Batman. Then it's like they decided to add some political drama, like Game of Thrones. Then to spice it up even more they decided to throw in this racial and social and class struggle and wealth inequality theme.  Then to make it appeal to kids they throw in an adorable 3000 pound pug.

3. I only saw a trailer for one of them in the cinema and started laughing very very loudly, which pissed off some young girls sitting near me.
4. Yes, but does it SELL ?

In the case of Twilight, it definitely did SELL, in all caps, and with several exclamation points as well. It did SELL !!!!

They were clearly very successful in targeting a market that had been perhaps under-served-- teenage girl wish-fulfillment fantasy stories. Twilight sparked a wave of imitators in both the book world and the movie world.  The "Hunger Games" movies were very successful, the "Divergent" movies and "Mortal Instruments" movie(s?) failed.  I thought the Hunger games movies were quite good, and can stand on their own even if you're not a teenage girl who dreams of living a life where you're important. Hunger Games and Twilight were both successful in appealing to a core demographic that was willing to pay for movies, but the Hunger Games films did it with a lot more artistic skill.

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