1. SHORT term value to shareholders too. I remember the story from the 90s about IBM ending their lucrative mainframe leasing business, to sell them for big payouts and bonuses.
I think a big part of the problem is that so much of CEO compensation is tied to the stock price, so it's in the interests of the CEO to do whatever it takes to increase that stock price.
2. "Turn the other cheek" is response to an attack, as suggested by Christian values.
Well I guess I'm not that Christian.
Demonizing is about framing issues as Haidt has said but blaming and judging people rather than looking for 3rd ways. Marxism is supposed to be an entirely rational response to history and economics, so certainly an emotional response isn't needed to such a thing.
You think Fascists are scum but Marxists are just well meaning tinkerers. I see both Fascists and Marxists as vermin, representing failed ideological systems which they know full well have caused untold death and destruction throughout their existence. Both groups are quite willing to see more such death and destruction in their fixation on their idiotic utopian goals. Both groups eat away at the foundations of Democracy and both groups need to be stepped on - hard.