Jordan now has 2 books in the top 10 best sellers on Amazon.ca.
His books aren't political, they're essentially basic psychology self-help books about life. I heard someone say that Jordan is like a father-figure for people who didn't have a strong father figure growing up, which I think is a big part of his appeal. He says things people need to hear about psychology and life, things that a compassionate mother or female teacher sometimes may not say, and people need to hear these things, especially men.
His political opinions people can easily disagree on and I get people who don't like him for that. But to see the millions he's helped as a popular psychologist and to deny that work and appeal I think is either inhuman or someone just doesn't understand it.