Maybe in trying to expand their brand the Budlight marketeers just kinda forgot who their main demographic was? NFL/Nascar types.
As for me, I just want people to be able to express themselves in whatever way makes them happy, including trans people, and for things to be fair & just for everyone. Unfortunately there's some conflicts of rights (ie trans women in female bathrooms and female sport events) that's making this difficult. This Budlight thing is more about transphobic culture war stuff largely from people who do not encounter or understand trans people anyways.
That’s exactly what happened. They alienated their core customers for a tiny fringe of the population that don’t drink beer.
Regardless, this Dylan guy is just a performer, who is essentially doing woman face. He dresses up and pretends to be a woman by acting out every stereotype of women that exists.