Everybody is boycotting everything all the time. The most unusual thing about this particular boycott is that it has actually had an impact.
It's hard to have much sympathy for a mega-corporation who lost sales because their ad bombed. I didn't shed any tears for Pepsi after their ad where Kendall Jenner ends racial strife by giving a policeman a can of pop either. And this Bud Light disaster has the added benefit of putting an end to the career of Dylan Mulvaney as a mainstream influencer. He did a new ad for a make-up microbrand, I gather, and nothing since. Good riddance.
Mulling over why this has been such a disaster for Bud Light, I think it comes down to the idea that advertising usually tries to avoid being political. You might say "but Dylan Mulvaney isn't political," but I think that slightly misses the mark. Dylan himself might avoid being political, but I would bet that of American people who publicly fawn over Mulvaney, the percentage that vote Democrat is vanishingly close to 100%.
I say "publicly" because there might well be some Arkansas redneck Republican who just loves Dylan Mulvaney Tik-Tok videos, but he's not going to tell his friends about it because they wouldn't approve. Likewise there is probably some super-woke California Democrat who can't fucken stand Dylan Mulvaney, but if his friends ask him about it, he has to tell them that Dylan is "brave" and "inspiring" because he's afraid to tell them what he really thinks. In both cases, it's people acting on what they think their "team" thinks. I think that Dylan Mulvaney is a Rorschach test by which we can get a pretty good idea at where most people's political allegiances are based on how they answer.
So while not as overtly political as putting Joe Biden's face on their product, Bud Light did indeed unintentionally break a golden rule of advertising by associating with a spokesman that only Democrats would support and that Republicans would almost assuredly reject.
-k