Yes, lots of people used to be proud to be associated with WE until they came under scrutiny. Telus, Virgin Airlines, RBC, the Globe and Mail, Toronto public school board...
your "scrutiny": the bullshyte Canadaland article you linked to... oh ya, and the "testimony" of charlatan Krause!
And, of course, add in the uber-partisanship of the CONDP (aided and abetted by an obliging media that, apparently, no longer has the chops to do actual investigations)