I think that's the purpose of a capitalistic enterprise - to maximize the short/long term return to investors. It may be general but it's not meaningless.
Returns to investors are comparable for fossil fuels and renewable energy.
https://www.forbes.com/sites/feliciajackson/2018/05/15/renewables-investment-nudges-out-fossil-fuel-and-nuclear/The global clean energy transition is gaining pace as it becomes a mainstream investment option. According to the latest research from CERES on progress to a ‘Clean Trillion’ it is also one that far outstripped fossil fuels and nuclear in 2017.
In 2017 the clean energy industry reached a critical turning point. Growth and cost reductions across the sector have far outperformed expectations based on policy frameworks alone. Dramatic reductions in cost, increases in scale, and technology improvements have fundamentally changed the dynamics of the clean energy market. Energy market dynamics have shifted in favor of clean energy technologies such as wind and solar, which increasingly out-compete new fossil fuel and nuclear power sources.
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Falling costs are one of the primary drivers. In an increasing number of markets this has enabled clean energy to be quite competitive, even on an unsubsidized basis, removing significant amounts of regulatory risk. For example, installed costs of utility-scale solar PV projects have fallen over 70% (approximately 14% each year) since 2010.
In 2017, global investment exceeded US$ 333 billion, compared to only US$ 144 billion invested in conventional fossil fuels and nuclear. As clean energy technology has matured and gained greater efficiencies, this investment has now increased its impact per dollar invested. There are now many regions where renewable energy is proving to be more competitive than nuclear power or fossil fuels.
We are over the fossil-fuel hump, globally.
Canada is still lagging behind due to strong, highly-funded and 'politically-connected' lobbying and public propaganda by the oil and fracked gas industries. (Have you seen CAPP's latest ads? Injecting steam and toxic fuels (diluents) into the earth to loosen the tar sand is "really good for the environment". Lol)
I think the political will to redirect government efforts to renewable energy companies does exist, and I hope it will be a major issue in the coming election. However, I also think that it's the issue that to two major parties, Conservatives and Liberals, are trying hard to avoid as neither has any solid policies for the change in direction: just false-mouth platitudes, imo.
Both intend to ride the fossil-fuel revenue wave to the bitter end, it appears to me.
We have voting alternatives now for people not satisfied with empty promises, and renewable energy companies ready and technologically able to produce both energy and returns on investments for shareholders.
(Note: We are all shareholders via CPP investments.)