Blue collar workers and rural folk would be ideal users of this pickup. They care about cost, and here it has a huge advantage. They do the vast majority of their trips local, and have the charging infrastructure at their home where the truck is always filled up and they may never have to visit another gas station in their lives.
Your Marty McFly, urban hipsters comment is ignorant.
I know a lot of contractors and they wouldn't buy this truck, it looks ridiculous. If they build one that looks closer to a standard pickup they'd be much more likely to buy one. The EV tech is fine, the design isn't geared to them quite clearly.
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