This truck isn't geared toward blue collar workers or rural folk (who don't care about EVs and want gas and won't have the access to charging infrastructure as much anyways), they wouldn't touch this futuristic design with a pole, it's geared toward Marty McFly and urban hipsters, but i don't care i'd like to see it on the road because it looks cool and hilarious.
Blue collar workers and rural folk would be ideal users of this pickup. They care about cost, and here it has a huge advantage. They do the vast majority of their trips local, and have the charging infrastructure at their home where the truck is always filled up and they may never have to visit another gas station in their lives.
Your Marty McFly, urban hipsters comment is ignorant.