Tesla isn't trying to make functional designs, it's trying to make cool looking designs to be hip so all the cool kids buy their vehicles. They want to be Apple or Google rather than Ford or Honda. They seem like a tech company as much as a car company. At least they know their demographic base.
As long as it's functional (which it doesn't seem to be often) i have no problem bringing different ideas to the marketplace. We have enough cars on the road that like look like a Toyota Corrola.
People who buy fitbits and smartwatches and 4k tv's before there was any 4k content will want to buy these vehicles. Musk sounds like one of these people. People like wasting money on fun gimmicky gizmos. Probably a good business strategy.
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