Average price for a F-150 is about $50k. The 400kms on a charge is great for a truck. Most people don't drive a truck cross country, they stay close to home. This way they never, repeat never, have to visit the damn gas station ever or worry about running out of gas because they have a full charge every morning and can deal with their day without concern. The anxiety of running out of fuel is gone, that is a legacy of the gas guzzlers.
Generally, people who buy trucks do it for work purposes, meaning the price is just the cost of doing business.
For EVs and Hybrids to make a difference, they need to be priced for people commuting to work.
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