I think the comparison to BC2004 is fair and apt.
BC likes to bait Canadians in his usual way that we all know and love (kidding, kidding).
Sir John here baits by knowingly using racist terminology in a thread that involves racism so he can attempt to play martyr while calling the spade caller a moron for good measure.
Then he gets to play martyr again by claiming everyone else is a snowflake who is not worth discussing things with because they can't discuss things with someone who disagrees with them.
Now, maybe you think he is serious and has a straight face, but I don't think so.
Sure, maybe it is pure cognitive dissonance but it's his MO wherever and whenever he posts.
I think the consistency he shows is closer to trolliness than cognitive dissonance but who knows? Maybe I'm being too generous?