I've seen them around for a long time, but that's just me. Stuff you can't buy at Walmart i guess.
They must just be new to the Maritimes or New Brunswick at least. It's good to see a children's toy store with learning and development at heart though. Chapters/Indigo has the same thing in mind with their selection, but seem to have veered away from that a bit lately. Now they're more focused on the hot new unique toys.