People tend to be truthful more than untruthful. This is kind of hardwired into humans, due to mutual trust requirements for a successful society.
This is not the same as saying that nobody ever lies on a survey only that an assumption of truthfulness is more likely to be correct than an assumption of untruthfulness.
In any case the problem is that John/Argus assumes truthfulness where it suits him and untruthfulness where it suits him. This says more about him than aboit the survey respondents.
I think people tend to be truthful when there is no outcome that will affect them. Coke or Pepsi?
If they can affect their own situation by lying, they will.
I should add, if they think it's funny they will too.
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